Sriracha2Denton Update and Media Coverage
To catch everyone up on the fast-developing pitch to bring Sriracha to Denton, here’s the rundown. Late yesterday morning (October 30), I read this Atlantic Cities story about the legal battle between Sriracha’s Huy Fong Foods and the city of Irwindale, CA. Shortly after, I pitched the idea of Sriracha moving to Denton via Facebook and Twitter.
The Dallas Observer was the first to write on it.
I then huddled with our Economic Development team and drafted this Open Letter to Sriracha on my website (thanks to Lou and Katie Kelly Korom for the great pic headlining the letter).
New traveled fast, even reaching folks at Huy Fong Foods headquarters. The major media outlets in DFW jumped in. Catch up on the stories and see Denton and #Sriracha2Denton featured:
We’ve even seen some play in California:
And let’s not forget the international press:
The stories keep coming – check here for some of the notable write-ups:
I followed up mid-December with an official letter to Huy Fong Foods – that led to this reply from the company on December 20, 2013:
I’ll leave you with a sampling of the Twitter discussion about all this…