Why Investing in the Denton Community Market is Visionary
Cities all over the country are falling over themselves trying to figure out how to create something like a Denton Community Market. Many communities are investing hundreds of thousands of dollars creating indoor and outdoor facilities in hopes of bringing a sense of community, fresh food, and local entrepreneurship to their community. Creating a physical platform is the easy part – fostering the creative culture and entrepreneurial spirit is not so easily done. I imagine many of these cities would do anything to create what the Denton Community Market has created quite independently of the city.
It’s time for the city of Denton to get serious about the Denton Community Market. It’s time to invest and take advantage of this still untapped game changer for life, culture, place making, and economic development for the city.
The City Council is considering a couple of budget requests that would provide a space for the Market on city property in one of the most up-and-coming areas of town: Southeast Denton. Here are four reasons why this would be a visionary move for both the city of Denton and the Community Market:
SMALL BUSINESS INCUBATOR AND ACCELERATOR IN HEART OF DENTON’S INNOVATION DISTRICT
A city that is serious about economic opportunity and business development fosters entrepreneurship at every level. With as much gusto as we pursue large-scale corporate relocations and expansions, we should be creating platforms upon which anyone with an idea and the guts to pursue it can give it their best in the free market. With two major universities, a thriving creative class, and a millenial-attracting culture, there’s no reason Denton should not be the region’s leader in small businesses and startups. Located just a block away from the upcoming Railyard project (containing a coworking space) and surrounding tech companies, a SE Denton Community Market spot would complete the center of gravity for Denton’s new Innovation District. The city, Chamber of Commerce, the universities, and others could partner directly with the market to provide programs to accelerate great business concepts and watch new businesses scale into new economic development gems for the city. In the 5 years since they’ve existed, the Market has done this on numerous occasions and we would be wise to help foster this trend.
STRATEGIC CATALYST PROJECT FOR REDEVELOPMENT
Community Markets are relatively low cost investments that can help revitalize under-utilized areas of town. There’s no question that many of the industrial uses East of Bell are incompatible to the surrounding neighborhoods and ripe for a new vision. That vision is sometimes difficult to communicate to potential investors and business owners. It’s easy now to sell the vision of downtown, it was hard 20 years ago. In the same way, the spark of life generated from a thriving market provides both a concrete visual for the potential of an area and a clear commitment on the city’s part of investing in a new part of town.
As an example, imagine how a Community Market on one side of the street might create new possibilities for the new owner of an old storage unit business on the other side of the street. The storage units of today could become the pop-up shops of tomorrow and thereby creating a midway point between starting a business at the market and investing in brick and mortar once the concept is proved-up.
THINKING BEYOND THE SQUARE
I’ve argued on several occasions that it would be strategic for Denton to begin thinking beyond the square and ahead to the new future centers of culture throughout our city. With the tremendous success of the square and the recent significant investments in buildings and businesses, one thing is clear: the less-funded, scrappier, yet ever-essential and much more interesting creative class is now priced out of and no longer able to invest in the immediate downtown area. The beauty of this for our city is that the creative class will find its way and eventually create new pockets of culture elsewhere in our city. The great bones left behind by previous industry, its proximity to affordable neighborhoods in culturally rich Southeast Denton, the mixed-use character, and lower cost of entry make this area ripe for a cultural unleashing of Denton’s creative class. (I continue to believe that Rubber Gloves has always been years ahead in its vision.) Here’s an area with a canvass ready for repainting. Come create, Denton. That’s precisely what the Denton Community Market does so well.
NEW OPPORTUNITIES FOR SOUTHEAST DENTON
I credit Denton’s Chris Avant (AV the Great) with giving me a glimpse into the unfortunate collection of visual surroundings for kids growing up in Southeast Denton. He put it this way to Dave Sims in an article about his life and music: “The city’s jail is right there. Go down further to the corner you got the courthouse. Look to the right of it, you got the county jail. Look to the right of that, you got juvenile. Go to Fred Moore Park, you got two big cemeteries. So when you’re growing up, this is all you see. You got the school where dropouts go, Fred Moore. This is what I saw growing up.”
What if the Denton Community Market was the first spark in a series of hopeful investments in Southeast Denton? Nestled between Denton’s historically black neighborhood and our growing Hispanic and immigrant population, the market could provide both a new neighborhood amenity and a place for would-be neighborhood entrepreneurs to test their ideas and find a new customer base. Imagine the programs the market and Railyard could collectively develop to foster the spirit of entrepreneurship among the youth in Southeast Denton.
What if the Denton Community Market became Denton’s most integrated community gathering place? A place where people of different walks of life intentionally collided with one another. In a world where most attempts at fostering entrepreneurial activity produces decidedly white results, Denton has the opportunity – if we give it a try – to do something decidedly and beautifully different.